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Company: MotorPedia (themotorpedia.com) · Gurugram, India · founded 2023

My role: Digital Marketing Manager — paid social, lead generation, website & SEO

What this case study covers: the business, the paid lead engine I run on Meta, a technical & on-page audit of the website, and the growth plan.

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1. The Business

MotorPedia is a used-car platform for Delhi NCR that connects car buyers, sellers and dealers, and bundles the services a car owner needs around a purchase. Third-party startup databases describe it as a bootstrapped company building AI-powered tools for car dealerships.[1]

Products on the website

• Used-car marketplace (buy & sell)

• Car inspection

• Car loans & EMI calculator

• Motor insurance

• Vahan / RTO services

• Challan (traffic fine) check

• Fancy number plates

• Blog (6 categories)

Brands I market

• MotorPedia — the main marketplace
• YoCarz — dealer-panel brand
• MP Cabs — cab buy/sell vertical

The marketing challenge

A two-sided marketplace needs seller leads (cars to list) and buyer leads (people to buy them) at the same time, in a crowded category, on a startup budget.

2. Paid Acquisition — Meta Ads Results

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10,846 leads from ₹6.81 lakh in Meta ad spend · ₹62.75 average cost per lead · 1.64 crore impressions · 168 campaigns across 3 ad accounts (Sep 2024 – Oct 2026). Source: Meta Ads Manager.

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How the lead engine works

flowchart LR
    A["Awareness & Engagement<br>post boosts, reach"] --> B["Traffic<br>IG profile & landing page"]
    B --> C["Lead Ads<br>Instant Forms"]
    C --> D["Seller leads<br>Sell Your Car"]
    C --> E["Buyer leads<br>store & model campaigns"]
    D --> F["Sales / tele-calling team"]
    E --> F
    F --> G["Retargeting & lookalikes"]
    G --> C

Highlights