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Goal: generate qualified buyer leads for a pre-owned Kia Carnival listed in the MotorPedia store, using Meta Instant Form lead ads.
Platform: Facebook & Instagram · Account: The MotorPedia · Period: September 22, 2026 → October 5, 2026 · Campaigns: 5 · Ads tested: 12
All figures pulled directly from Meta Ads Manager on October 5, 2026. Currency INR.
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<aside> 🎯
212 leads
in 14 days
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<aside> 💰
₹23,636
total spend
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<aside> ⚡
₹40.52
best ad cost per lead
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<aside> 🖱️
2.34% CTR
4,757 clicks
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| Metric (all 5 campaigns) | Value |
|---|---|
| Spend | ₹23,636.36 |
| Leads (Instant Form) | 212 |
| Cost per lead | ₹111.49 |
| Impressions | 203,286 |
| Clicks (all) / Link clicks | 4,757 / 3,003 |
| CTR (all) | 2.34% |
| CPC (all) | ₹4.97 |
| CPM | ₹116.27 |
| Lead conversion rate (leads ÷ link clicks) | 7.06% |
| Campaign | Launched | Spend | Impr. | Reach | Clicks | CTR | CPM | Leads | CPL |
|---|---|---|---|---|---|---|---|---|---|
| TMP_STORE_BUYER_A5D7A2 🥇 | 22 Sep | ₹4,966.74 | 90,661 | 58,974 | 2,172 | 2.40% | ₹54.78 | 118 | ₹42.09 |
| 25SEP_TMP_STORE_BUYER_A5D7A2 | 26 Sep | ₹1,702.08 | 5,958 | 3,961 | 100 | 1.68% | ₹285.68 | 6 | ₹283.68 |
| 26_SEP_TMP_STORE_BUYER_A5D7A2 | 26 Sep | ₹119.20 | 638 | 555 | 11 | 1.72% | ₹186.83 | 1 | ₹119.20 |
| 27_SEP_TMP_STORE_BUYER_A5D7A2 | 27 Sep | ₹5,028.93 | 57,585 | 39,161 | 816 | 1.42% | ₹87.33 | 48 | ₹104.77 |
| 28/09/2026_TMP_STORE_KIA_CARNIVAL_PINCODE | 28 Sep | ₹11,819.41 | 48,444 | 24,296 | 1,658 | 3.42% | ₹243.98 | 39 | ₹303.06 |
| Ad | Campaign | Spend | Impr. | CTR | CPC | Leads | CPL |
|---|---|---|---|---|---|---|---|
| TMP_STORE_KIA_CARNIVAL 🥇 | TMP_STORE_BUYER | ₹4,781.47 | 89,890 | 2.41% | ₹2.21 | 118 | ₹40.52 |
| 27_SEP_TMP_STORE_KIA_CARNIVAL_V2 | 27_SEP | ₹3,935.23 | 45,838 | 1.43% | ₹6.01 | 44 | ₹89.44 |
| Premium 7-Seater | Limousine Plus | Test Drive | Pincode | ₹4,572.50 | 19,401 | 3.53% | ₹6.68 |
| PRICE + INVENTORY ANGLE | Pincode | ₹7,253.66 | 29,082 | 3.36% | ₹7.43 | 20 | ₹362.68 |
| 25SEP_TMP_STORE_KIA_CARNIVAL_01 | 25SEP | ₹1,457.97 | 5,073 | 1.75% | ₹16.38 | 6 | ₹243.00 |
| 27_SEP_TMP_STORE_KIA_CARNIVAL_V4 | 27_SEP | ₹823.58 | 8,955 | 1.37% | ₹6.70 | 3 | ₹274.53 |
| 27_SEP_TMP_STORE_KIA_CARNIVAL_V3 | 27_SEP | ₹270.12 | 2,792 | 1.36% | ₹7.11 | 1 | ₹270.12 |
| 25SEP_TMP_STORE_KIA_CARNIVAL_02 | 25SEP | ₹244.11 | 885 | 1.24% | ₹22.19 | 0 | – |
| ALL | VIDEO | 02 | TMP_STORE_BUYER | ₹185.27 | 771 | 0.78% | ₹30.88 |
| 26_SEP V2 / V3 / V4 (3 ads) | 26_SEP | ₹119.20 | 638 | 1.72% | ₹10.84 | 1 | ₹119.20 |
xychart-beta
title "Daily leads (all 5 campaigns)"
x-axis ["23 Sep", "24", "25", "26", "27", "28", "29", "30", "1 Oct", "2", "3", "4", "5"]
y-axis "Leads" 0 --> 60
bar [13, 19, 12, 22, 54, 45, 17, 8, 3, 5, 4, 7, 3]
| Date | Spend | Impressions | Clicks | Leads | CPL |
|---|---|---|---|---|---|
| 23 Sep | ₹685 | 11,770 | 256 | 13 | ₹52.70 |
| 24 Sep | ₹934 | 22,108 | 486 | 19 | ₹49.17 |
| 25 Sep | ₹865 | 12,529 | 323 | 12 | ₹72.09 |
| 26 Sep | ₹1,272 | 13,441 | 396 | 22 | ₹57.83 |
| 27 Sep | ₹3,292 | 41,666 | 806 | 54 | ₹60.97 |
| 28 Sep | ₹3,837 | 37,461 | 659 | 45 | ₹85.27 |
| 29 Sep | ₹3,493 | 23,941 | 545 | 17 | ₹205.47 |
| 30 Sep | ₹2,271 | 10,066 | 282 | 8 | ₹283.83 |
| 1 Oct | ₹1,382 | 5,857 | 211 | 3 | ₹460.64 |
| 2 Oct | ₹1,451 | 6,156 | 213 | 5 | ₹290.22 |
| 3 Oct | ₹1,479 | 6,748 | 206 | 4 | ₹369.65 |
| 4 Oct | ₹1,911 | 8,452 | 278 | 7 | ₹272.93 |
| 5 Oct | ₹771 | 3,130 | 99 | 3 | ₹256.95 |
<aside> 💡
182 of 212 leads (86%) came in the first 7 days (23–29 Sep), with daily CPL between ₹49 and ₹85 for the first six days. From 29 Sep, budget moved to the narrow pincode campaign, where CPM rose about 4x and CPL went above ₹200.
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