NOMAD KULT

Gen-Z streetwear · Noida Sector 63 · Apr–Jun 2026 · Spec / portfolio case study

1.35 → 2.60

MER

₹860 → ₹469

CAC

5.2K → 15.8K

IG followers (+204%)

₹8.69L

Website revenue

01 — The Brief

Nomad Kult oversized tees, cargos aur co-ord sets bechta hai (₹799–₹1,899). Jan–Mar mein MER 1.35 aur CAC ₹860 tha (AOV ₹1,150). Feed generic t-shirt mockups se bhara tha, har product ek saath launch hota tha (koi urgency nahi), aur Instagram ER sirf 3.1% tha. Role: Social Media Manager + Performance Marketer · Spend: ₹3.85L (Meta ₹2.85L · Google ₹1.0L) · Tools: Meta Ads Manager, Google Ads, GA4, Shopify, ManyChat, CapCut, Canva

02 — The Big Idea: "Drop Culture"

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Har 2 hafte ek limited "Drop" — countdown stories, close-friends early access, aur 48-ghante ki urgency ads. Product ko "available" se "milega ya nahi?" bana diya.

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[x] Drop countdown stories + close friends early access
[x] Street-style shoots: Noida Sec 18, Atta Market, Botanical Garden metro
[x] 6 micro-creator collabs (10k–40k followers)
[x] Advantage+ Shopping (men 18–30) + 7-day retargeting (fast purchase cycle)
[x] Brand Search + PMax with YouTube Shorts assets

03 — Content That Built the Community

🎤 Drop Reveals · 30%

"Drop 04 kal 7 baje. Sirf 200 pieces."

🚇 Fit Checks · 35%

Noida metro station fit checks

🤝 Collabs · 20%

Collab reels with NCR creators

😂 Memes · 15%

"Mummy: ye kapde phate hue kyun hain"

Instagram growth

Month	Followers	Growth	Reached	Engaged	ER	Reels
Apr	7,100	+1,900	1,48,000	11,100	7.5%	14
May	10,400	+3,300	2,36,000	18,880	8.0%	16
Jun	15,800	+5,400	3,95,000	32,390	8.2%	18

Posts/month: 20 → 22 → 24

Top organic posts

Post	Views	Shares
"Mummy vs Oversized Tee" meme	4,12,000	9,640
Drop 05 — 3 hrs mein sold out	2,38,000	2,760
Botanical Garden metro fit check	1,74,000	1,480

04 — Creative Wall

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NK-03 · Reel

5 fits, 5 locations, beat sync

"Noida ke ladke aise dress karte hain 🔥"

Hook rate 44% · ROAS 2.9

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NK-11 · Collab Reel

Creator styles one cargo 3 ways

"₹1,299 ki cargo, 3 vibes"

CPA ₹448

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NK-07 · Reel

Stock counter 200 → 37

"Sirf 37 pieces bache hain. Baad mein mat bolna."

CTR 2.6% · best launch ad

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NK-14 · DPA Carousel

Viewed product + "Drop ends in 24h"

"Cart mein chhoda tha na? 👀"

Retargeting ROAS 4.5

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NK-01 · Static mockup

T-shirt flat mockup

"New Collection Live"

CTR 0.6% · paused

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Insight

Scarcity hooks ne CTR almost double kiya. Real Noida locations ne shares badhaye.

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05 — The Numbers

Meta Ads