Kohl & Curls · Unisex beauty parlour + bridal studio · Alpha 1 Commercial Belt, Greater Noida · Jul–Sep 2026 · Spec / portfolio case study Role: Social Media Manager + Creative Director + Local Ads · Spend: ₹1.3L (Meta ₹90K · Google ₹40K) · Tools: Meta Ads Manager, Google Ads, GBP, WhatsApp Business (catalog + labels), Google Sheets, CapCut, Canva
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BEFORE
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AFTER
Old feed
Random product posts, koi artist ya result nahi dikhta tha.
New content pillars
| Pillar | Share | Example |
|---|---|---|
| Transformations | 40% | "Frizzy to silky in 90 mins ✨" |
| Bridal Showcase | 25% | Real bride look reveals |
| Weekday Deals | 20% | "Tuesday Glow Day — facial @ ₹799" |
| Tips & Trends | 15% | "Shaadi se 30 din pehle skin prep" |
Monthly Instagram analytics (start: 2,600 followers)
| Month | Followers (end) | Net Growth | Accounts Reached | Accounts Engaged | ER | Posts | Reels |
|---|---|---|---|---|---|---|---|
| Jul 2026 | 4,100 | +1,500 | 61,000 | 4,880 | 8.0% | 22 | 14 |
| Aug 2026 | 6,300 | +2,200 | 1,04,000 | 9,150 | 8.8% | 24 | 16 |
| Sep 2026 | 9,800 | +3,500 | 1,82,000 | 17,290 | 9.5% | 26 | 18 |
| Top organic posts | |||||||
| Post | Format | Views | Saves | Shares | Profile Visits | ||
| --- | --- | --- | --- | --- | --- | ||
| Bride look reveal — "Mummy ro padi 🥹" | Reel | 2,86,000 | 4,410 | 6,320 | 5,170 | ||
| "Frizzy to silky in 90 mins" | Reel | 1,42,000 | 3,880 | 1,950 | 2,460 | ||
| "Shaadi se 30 din pehle skin prep" | Carousel | 38,000 | 3,120 | 1,240 | 980 |
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KC-02 · Bridal reveal reel
Bride face hidden → slow mirror reveal
"Bridal trial free hai — pehle dekho, phir book karo 👰"
CTA: Book Trial (Lead Form) CPL ₹86 · 61% call connect
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KC-08 · Story countdown
"Tuesday Glow Day" sticker
"Kal sirf 12 slots — facial ₹799"
CTA: Send Message Weekday occupancy 60% → 82%
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KC-05 · Hair before/after
Split-screen transformation
"Keratin ₹2,499 mein? Greater Noida walo, haan sach mein"
CTA: WhatsApp Book CPL ₹58 · best ad
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KC-11 · Testimonial reel
Client in salon chair
"Ab kisi aur parlour nahi jaungi 😂"
CTA: Book Now CPL ₹104
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→ "Free bridal trial" ne lead quality badhai — trial ke baad 48% bookings confirm.
🔵 Meta Ads
| Campaign | Spend | CTR | Leads | CPL |
|---|---|---|---|---|
| Lead Form — Bridal | ₹40,000 | 1.50% | 429 | ₹93 |
| WhatsApp — Hair & Skin (4 km) | ₹35,000 | 2.10% | 539 | ₹65 |
| Retargeting — Engagers 30d | ₹15,000 | 2.50% | 138 | ₹109 |
| Total | ₹90,000 | 1.89% | 1,106 | ₹81 |
Impressions 13,32,772 · CPM ₹68 · Clicks 25,191 · CPC ₹3.57 Targeting: Women 20–45, Greater Noida + Noida Extension
🟢 Google Ads
| Campaign | Spend | CTR | Leads | CPL |
|---|---|---|---|---|
| Search — parlour near me / bridal | ₹30,000 | 9.00% | 300 | ₹100 |
| GBP Calls (Local) | ₹10,000 | 6.00% | 182 | ₹55 |
| Total | ₹40,000 | 7.78% | 482 | ₹83 |
Impressions 74,747 · Clicks 5,818 · Avg CPC ₹6.88 Google reviews push: 52 → 268
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