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Gaur City 1, Greater Noida West · Offline mobile & electronics store · Jul–Sep 2026 · Spec / portfolio case study

Goal: Ek walk-in dependent dukaan ko predictable lead machine banana — 15+ competing shops aur Flipkart/Amazon pricing ke beech.

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Before

~60 enquiries/month, sab walk-in
Koi online presence nahi
Leads track nahi hote the
38 Google reviews

After (3 months)

1,916 leads @ ₹68 CPL
215 in-store sales
IG 1,800 → 8,900 followers
214 Google reviews

Setup

Role: Social Media Manager + Local Ads Specialist
Spend: ₹1.3L (Meta ₹90K · Google ₹40K)
Tools: Meta Ads Manager, Google Ads, Google Business Profile, WhatsApp Business, Google Sheets lead tracker, Canva

🔻 The Local Funnel I Built

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STAGE 1 — AWARENESS (Instagram + Reach ads)

Store owner ko brand ka face banaya. Content pillars: Daily Deals 35% · Unboxing & Comparisons 25% · Customer Delivery Moments 25% · Tips 15%.

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Month	Followers (end)	Net Growth	Accounts Reached	Accounts Engaged	ER	Posts	Reels
Jul 2026	3,100	+1,300	52,000	3,640	7.0%	20	14
Aug 2026	5,400	+2,300	98,000	7,450	7.6%	24	18
Sep 2026	8,900	+3,500	1,76,000	14,080	8.0%	26	20

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STAGE 2 — HOOK (Creatives)

Har creative mein area ka naam (Gaur City, Greater Noida West) — isse CTR ~35% badha.

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ID	Format	Visual	Hook	CTA	Result
GG-03	Reel	Owner holding new iPhone, EMI breakdown on screen	"₹2,999/month mein iPhone? Gaur City walo, sun lo 👇"	Get Quote	CPL ₹58 — best ad
GG-06	Reel	Online price screenshot vs store bill	"Online se sasta, aur haath mein aaj hi 📱"	WhatsApp Us	CTR 2.2%
GG-09	Carousel	Exchange value chart for old phones	"Purane phone ki value check karo — free"	Send Message	312 WhatsApp chats
GG-12	Static	Festive poster + store map pin	"Navratri Dhamaka — Gaur City 1"	Get Directions	Reach 1.9L locals

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STAGE 3 — LEAD CAPTURE (Meta + Google)

Meta Lead Forms (EMI offers) + Click-to-WhatsApp (5 km radius) + Google "near me" Search + Call-only ads. Har lead Google Sheet mein, same-day callback.

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Meta Ads

Campaign	Spend	CTR	Leads	CPL
Lead Form — EMI Offers	₹45,000	1.60%	699	₹64
Click-to-WhatsApp (5 km)	₹30,000	1.90%	496	₹60
Festive Store Traffic (Reach)	₹15,000	0.90%	90	₹167
Total	₹90,000	1.54%	1,285	₹70

Google Ads

Campaign	Spend	CTR	Leads/Calls	CPL
Search — 'mobile shop near me'	₹25,000	8.50%	369	₹68
Call-only (GN West)	₹15,000	7.00%	262	₹57
Total	₹40,000	7.90%	631	₹63

Full Meta + Google metrics (impressions, CPM, clicks, CPC)

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STAGE 4 — SALE (Store billing)

Speed-to-lead: 15 minute ke andar call → Lead→Customer rate 9% se 13%.

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Month	Ad Spend	Total Leads	Blended CPL	Converted Customers	Lead→Customer	Revenue (in-store)	ROAS
Jul 2026	₹35,000	520	₹67	47	9%	₹6,67,400	19.1x
Aug 2026	₹45,000	670	₹67	74	11%	₹11,17,400	24.8x
Sep 2026	₹50,000	726	₹69	94	13%	₹15,79,200	31.6x
Total	₹1,30,000	1,916	₹68	215	11%	₹33,64,000	25.9x
Revenue = gross bill value. Mobile retail margins ~6–10% hote hain, isliye real metric cost per sale (₹605) vs avg gross margin per sale (~₹1,300) hai.

🧠 Lessons for Local Businesses

#	Lesson	Proof
1	Speed to lead sabse bada lever	15-min callback → conversion ~2x
2	WhatsApp > Lead Form for quality	Chats mein intent zyada clear
3	Call-only ads cheapest	CPL ₹57, sirf store hours (11am–9pm)
4	Google reviews = "near me" ranking	38 → 214 reviews