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Digital Marketing Manager — MotorPedia (Gurugram) · Paid social & lead generation for MotorPedia, YoCarz and MP Cabs
All numbers below are pulled directly from Meta Ads Manager (lifetime data, Sep 2024 – Oct 2026, currency INR). Data extracted October 5, 2026.
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10,846 leads
generated through Meta lead ads
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₹6.81 lakh
ad budget managed
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₹62.75
average cost per lead
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1.64 crore
impressions
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1,76,224 clicks
1,22,060 link clicks
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168 campaigns
across 3 ad accounts
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| Metric (all accounts, lifetime) | Value |
|---|---|
| Total spend | ₹6,80,634.76 |
| Leads | 10,846 |
| Cost per lead | ₹62.75 |
| Impressions | 16,387,169 |
| Reach (summed per account) | 9,768,231 |
| Clicks (all) / Link clicks | 176,224 / 122,060 |
| CTR (all) | 1.08% |
| Average CPC (all) | ₹3.86 |
| Average CPM | ₹41.53 |
| Metric | The MotorPedia | YoCarz Ads | TMP_CABS |
|---|---|---|---|
| Business | Used-car marketplace (buyers & sellers) | Dealer panel brand | MP Cabs |
| Spend | ₹5,91,409.66 | ₹85,835.29 | ₹3,389.81 |
| Leads | 9,287 | 1,493 | 66 |
| Cost per lead | ₹63.68 | ₹57.49 | ₹51.36 |
| Impressions | 6,632,351 | 9,712,121 | 42,697 |
| Reach | 2,702,707 | 7,038,078 | 27,446 |
| Frequency | 2.45 | 1.38 | 1.56 |
| Clicks (all) | 118,761 | 56,889 | 574 |
| Link clicks | 82,953 | 38,776 | 331 |
| CTR (all) | 1.79% | 0.59% | 1.34% |
| CPC (all) | ₹4.98 | ₹1.51 | ₹5.91 |
| CPM | ₹89.17 | ₹8.84 | ₹79.39 |
| Objective | Campaigns | Spend | Impressions | Key result |
|---|---|---|---|---|
| Leads | 83 | ₹5,85,031 | 55,97,932 | 10,030 leads at ₹58.33 CPL |
| Traffic | 28 | ₹33,527 | 38,58,885 | 58,007 clicks · 28,208 profile visits at ~₹0.58 · 6,849 landing-page views |
| Engagement | 51 | ₹32,479 | 58,97,857 | 24.6 lakh post engagements at ~₹0.01 each · 1,648 page likes · 397 WhatsApp/Messenger chats |
| Awareness | 6 | ₹1,961 | 8,56,986 | 7+ lakh reach at CPM under ₹6 |
Objective table sums campaign-level data (₹6.53 lakh across 168 campaigns with spend); account totals above also include spend from deleted campaigns.
| Quarter | Spend | Leads | CPL |
|---|---|---|---|
| Q3 2024 | ₹774 | 10 | ₹77.39 |
| Q4 2024 | ₹4,960 | 146 | ₹33.98 |
| Q1 2025 | ₹9,875 | 251 | ₹39.34 |
| Q3 2025 | ₹34,039 | 1,448 | ₹23.51 (best quarter) |
| Q4 2025 | ₹44,712 | 1,149 | ₹38.91 |
| Q1 2026 | ₹14,003 | 192 | ₹72.93 |
| Q2 2026 | ₹2,41,792 | 3,703 | ₹65.30 |
| Q3 2026 | ₹2,34,876 | 3,131 | ₹75.02 |
xychart-beta
title "Leads per quarter (Lead campaigns)"
x-axis ["Q3 24", "Q4 24", "Q1 25", "Q3 25", "Q4 25", "Q1 26", "Q2 26", "Q3 26"]
y-axis "Leads" 0 --> 4000
bar [10, 146, 251, 1448, 1149, 192, 3703, 3131]
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Lead volume scaled from 10 leads in the first quarter to 3,700+ leads per quarter in 2026 — roughly a 3x jump in leads from Q4 2025 to Q2 2026 as budget scaled about 5x. Cost per lead rose as spend scaled into higher-intent seller and buyer audiences in Delhi NCR (Q3 2025 remains the most efficient quarter at ₹23.51 CPL).
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