"Festive season mein flat-lay photos se kapde nahi bikte."

Ye ek ethnic wear brand ki 90-day kahani hai — Raksha Bandhan se Navratri tak — jisme Instagram, creatives aur ads ko ek saath chalaya.

Spec / portfolio case study · Greater Noida · Jul–Sep 2026

Before → After

The Brand

Zariya Threads — kurta sets, anarkalis, festive co-ords (₹1,199–₹2,499). Stitching unit Surajpur Industrial Area, Greater Noida. Shopify D2C store. My role: Social Media Manager + Performance Marketer + Creative Strategist Tools: Meta Ads Manager, Google Ads, GA4, Shopify, Meta Business Suite, Canva, CapCut, Notion

The Journey

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July — Foundation

• 4 content pillars banaye: Styling Reels 40% · Festive Countdown 25% · UGC 20% · Behind the Scenes 15%
• Real women models — NCR college girls + working women
• Meta: Advantage+ Shopping broad + Catalog DPA retargeting setup
• Google: Brand Search + PMax with Merchant Center feed

Result: ₹1.4L spend → ₹2.73L revenue · MER 1.95 · 192 orders · followers 10,900

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August — Raksha Bandhan push

• Rakhi gifting guide carousel + "Ek kurta, teen occasions" reel series
• Weekly 5 new hooks test; 3-sec hook rate < 25% wale 72 ghante mein kill
• DM automation for size queries

Result: ₹1.65L spend → ₹3.88L revenue · MER 2.35 · 262 orders · followers 14,200

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September — Navratri scale-up

• "Navratri ke 9 rang, 9 looks" series — top reel 3.84 lakh views
• Top organic reels ko ads mein daala → CPM 18% kam
• Catalog retargeting pe budget shift (ROAS 5.0)

Result: ₹2.0L spend → ₹5.69L revenue · MER 2.85 · 365 orders · followers 19,600

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Creatives That Worked

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ZT-09 · Price-anchor reel

Side-by-side with designer label

"₹1,499 vs ₹14,999 — farak batao?"

CTR 2.3% · best prospecting ad

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ZT-12 · Catalog carousel

Dynamic product + "Free shipping above ₹999"

"Jo pasand aaya tha, wo abhi bhi stock mein hai 👀"

DPA ROAS 5.0

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ZT-04 · Mirror transition

Ghar ke kapde → festive kurta set

"Bhai ki shaadi mein sabse zyada compliments isi pe mile 😍"

Hook rate 39% · ROAS 3.1

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ZT-15 · UGC unboxing

Real customer, Noida flat

"Size chart ne sach bola, fitting perfect!"

CPA ₹512

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ZT-02 · Flat-lay static — "New Festive Collection" · CTR 0.7% → paused. Real-women reels ne CTR pe 3x beat kiya.

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Top Organic Posts

Data Appendix

📱 Instagram monthly analytics

🔵 Meta Ads — campaign breakdown

🟢 Google Ads — campaign breakdown

📈 Business results (Shopify, deduplicated)