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PRASHANT KUMAR PANDEY

DIGITAL MARKETING MANAGER

Performance Marketing · SEO · Growth Strategy · Lead Generation

I build data-led digital marketing campaigns that connect audience insights, compelling creative, and measurable business outcomes. My work spans performance advertising, lead-generation funnels, search visibility, content strategy, analytics, and campaign optimisation.

FOLLOW & CONNECT

◎ Instagram　　● Facebook　　▣ LinkedIn

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https://prashantkumarpandey.in/notion-embed

📈 PERFORMANCE SNAPSHOT

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10,846

leads generated

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₹6.81 lakh

ad budget managed

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1.64 crore

impressions delivered

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168

campaigns launched

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Featured case study: MotorPedia — Meta Ads Lead Generation & Performance (Digital Marketing Manager)

Leads scaled from 10 to 3,700+ per quarter · best campaign at ₹9.81 per lead · 1,084 leads from a single campaign at ₹22.72 CPL.

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Open to relevant opportunities in Digital Marketing, Performance Marketing, SEO, and Growth Marketing.

Connect with me on LinkedIn to discuss how I can help build scalable, measurable marketing performance.

Professional Summary

💼 EXPERIENCE

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CAREER FOCUS

Performance marketing · Lead generation · SEO · Growth strategy · Campaign analytics

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Digital Marketing Manager — MotorPedia · Gurugram · Sep 2024 – Present

• Lead performance marketing and digital growth initiatives for MotorPedia and associated brands, including YoCarz and MP Cabs.
• Generated 10,846 leads from ₹6.81 lakh in Meta ad spend, at a reported average cost per lead of ₹62.75.
• Scaled quarterly lead volume from an initial 10 to 3,700+ while expanding campaign investment.
• Planned buyer, seller, dealer, and model-focused campaign funnels, aligning audiences, creative messaging, and lead forms to campaign objectives.
• Delivered 28,000+ Instagram and Facebook profile visits at under ₹1 each and 24 lakh+ post engagements to support brand visibility.
• Monitor campaign performance using metrics such as CPL, CTR, CPC, CPM, reach, impressions, engagement, and lead-quality feedback. </aside>

🧩 PREVIOUS ROLES

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Performance Marketing Manager

Parivartan Marketing Consultancy Pvt. Ltd.

Varanasi · May 2022 – May 2025

• Managed Google Ads and Meta Ads across multiple industries, with budgets up to ₹40 lakh/month.
• Improved results through audience segmentation, A/B tests, bid optimisation, remarketing and landing-page recommendations.
• Built performance reports and presented optimisation plans with creative teams. </aside>

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Social Media Manager

Digital India Promotion & Campaign

Varanasi · Jun 2018 – Jun 2020

• Managed social channels, content strategy, influencer collaborations and promotional campaigns.
• Analysed social insights and recommended audience-led improvements. </aside>

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Social Media Marketing Manager

Big Fashion Consultancy Pvt. Ltd.

Varanasi · Dec 2021 – Apr 2022

• Managed Facebook, Instagram, LinkedIn and Google Business Profile.
• Planned monthly content calendars and engagement campaigns.
• Supported brand awareness and online reputation management. </aside>

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Freelance Digital Marketing Consultant

D2C · Consumer Electronics · Mobile Accessories · Home Appliances

Remote · Jan 2024 – Apr 2025

• Ran Google and Meta Ads from audience research through creative development.
• Built campaigns for awareness, leads, traffic, online sales and remarketing.
• Tracked CTR, CPC, CPA, ROAS and CAC with Meta Pixel, GA4 and GTM; reported on festive campaigns and launches. </aside>

⚙️ CAPABILITIES

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PERFORMANCE MARKETING

• Meta Ads (Facebook & Instagram)
• Lead Ads & Instant Forms
• Funnel strategy (TOFU → BOFU)
• Retargeting & lookalike audiences
• A/B testing: audiences, creatives, ABO vs CBO </aside>

🧰 MARKETING STACK

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✉️ LET’S CONNECT